Making the Moment
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.
Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.
This is for the moment makers and the culture creators. Welcome to Making the Moment.
Making the Moment
Joy is the Real ROI: Creating Brand Moments That Stick (Like Slime!)
What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a slime-filled empire built on joy.
Karen breaks down how an unconventional concept rooted in play turned into a scalable, sticky brand with massive reach—and why families, especially kids, are responding to real joy in a way that can’t be ignore.
If you’re a brand marketer or CXO chasing loyalty, resonance, and cultural relevance, this episode is a joyful gut check on what truly moves people—and why bold ideas, delivered with heart, always rise.
In this episode, you’ll learn:
- Why emotional engagement and multi-sensory design drive deeper brand loyalty—especially with families
- The brands that build spaces where people feel seen are the ones rewriting the rules — and reaping the returns
- What the rise of tactile, immersive spaces like Sloomoo Institute means for the future of brand experiences
#MakingTheMoment #ExperientialMarketing #BrandStrategy #EmotionalROI #CXLeadership #InclusiveMarketing #SloomooInstitute #CulturalImpact #BrandLoyalty #ImmersiveExperiences #MarketingPodcast #HighProfileClients #EventPlanningSecrets #BusinessPodcast #MarketingPodcast #Events #ExperientialMarketing #Slime #BrandMarketing #BrandEvents
🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.
💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.
📍 Connect with Us:
- Host: Aja Bradley Kemp
Follow on Instagram | Listen on iHeartRadio | Watch on TikTok
🎙️ Making the Moment is produced by Conversate Collective.