Making the Moment
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.
Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.
This is for the moment makers and the culture creators. Welcome to Making the Moment.
Making the Moment
Innovate or Be Left Behind: Live Events that Beat the Algorithm
In the era of digital overload, how do brands earn real attention? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with Kim Aimi, a visionary leader who's orchestrated some of the biggest global activations including Post Malone performing at the Louvre. As a self-described "brand lover and problem solver”, she takes us on a journey through her career, revealing the strategy, creativity, and resilience it takes to turn pressure into possibility.
In this insightful conversation, Kim shares:
- How to transform complex financial technology into compelling emotional storytelling that deeply resonates with your audience, leveraging tools like VR and AR.
- How to genuinely connect with diverse modern audiences, from B2B clients to Gen Z, by tapping into powerful cultural trends like music and gaming.
- How to leverage innovative platforms such as Roblox.
- Why it's crucial for agencies to push boundaries and bring bold, transformative concepts to the table.
- Why hands-on mentorship and in-person collaboration remain vital for developing the next generation of creative talent in a remote-first world.
If you're a marketer, event strategist, or creative leader looking to scale meaningful, measurable experiences—this episode is for you.
#KimAimi, #MakingTheMoment, #ExperientialMarketing, #PostMalone, #Paris2024, #VisaExperiences, #BrandInnovation, #ImmersiveEvents, #CreativeTech, #EventStrategy, #GlobalMarketing, #OlympicSponsorship, #AugmentedReality, #Roblox, #LourveMuseum, #WomenInMarketing,
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Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.
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- Host: Aja Bradley Kemp
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🎙️ Making the Moment is produced by Conversate Collective.
